Since 2014
The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y And Z
Journal of Management and Training for Industries
View Archive Info| Field | Value | |
| Title |
The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y And Z
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| Creator |
Nagy, pp.16-29. Szabolcs; Marketing and Tourism Institute, Faculty of Economics, University of Miskolc
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| Description |
Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the changing customer requirements is the key to success in the smartphone business. New, strong mobile phone brands can emerge if the voice of the customer has been heard. However, studies that investigate the mobile phone choice of young adults aged 18-25, the members of late Generation Y and early Generation Z, have been lacking. It is also known that the country of origin has serious impact on attitudes and purchase decisions. In order to investigate the role of the country of origin in mobile phone choice of the Generations Y and Z, an online questionnaire survey with 228 respondents was conducted in Hungary in 2016. Besides descriptive statistical methods, crosstabs, ANOVA and Pearson correlation were used to find out significant relationships. Factor analysis (Principal Component Analysis) was used for data reduction to create factor components. The findings of this exploratory study supported the idea that the country of origin plays a significant role in many respects of young adults’ mobile phone choice. Owners of mobile phones with different countries of origin attribute significantly different importance to product features including technical parameters, price, design, brand name, operating system, and memory size. The country of origin has a moderating effect on the price sensitivity of customers with varied net income levels. It was also found that frequent buyers of mobile phones, especially US brand owners, spend the most, significantly higher amount of money, for a new mobile phone.
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| Publisher |
The Institute of Industrial Applications Engineers, Japan
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| Date |
2017-10-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
https://www2.ia-engineers.org/JMTI/index.php/jmti/article/view/422
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| Source |
Journal of Management and Training for Industries; Vol 4, No 2
Journal of Management and Training for Industries; Vol 4, No 2 2188-2274 2188-8728 |
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| Language |
eng
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| Relation |
https://www2.ia-engineers.org/JMTI/index.php/jmti/article/view/422/46
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
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