Record Details

The perception of useful information derived from Twitter: A survey of professionals

Journal of Intelligence Studies in Business

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Field Value
 
Title The perception of useful information derived from Twitter: A survey of professionals
 
Creator Søilen, Klaus Solberg
Tontini, Gerson
Aagerup, Ulf
 
Subject Competitive Intelligence, Intelligence Studies
Bots, Twitter, business intelligence, competitive intelligence, consumer opinion mining, sentiment analysis, social media, Twitter
 
Description In this study we gathered data from 220 professional users of information via asurvey. Twitter is perceived as a service for useful information but not for the reason one mayexpect, not because the content of the tweets give valuable information, but because of what canbe derived and extracted from the information that is being tweeted and not tweeted.Professional users are aware that tweets are being manipulated by communication departmentsso they adjust for this in their understanding of the content that is being delivered. For thesame reason “fake news” is not seen as a problem either by professionals. Twitter is seen asvaluable alongside other social media software (additional software solutions) and used directlytogether with other software (integrated software solutions). As a stand-alone service it is foundto be of less value to experienced users and there are no signs that Twitter is a valuable tool forlearning.
 
Publisher Journal of Intelligence Studies in Business
 
Contributor
 
Date 2017-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Empirical
 
Format application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/279
 
Source Journal of Intelligence Studies in Business; Vol 7, No 3 (2017): Journal of Intelligence Studies in Business
2001-015X
2001-0168
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/279/pdf
 
Rights Copyright (c) 2017 Journal of Intelligence Studies in Business
http://creativecommons.org/licenses/by-nc-nd/4.0