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Positioning a university for enhanced student placement
Journal of Economics and Business - SPOUDAI
View Archive Info| Field | Value | |
| Title |
Positioning a university for enhanced student placement
Positioning a university for enhanced student placement |
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| Creator |
Αποστολίδης, Πάνος
Gougeon, Deborah Κιουλάφας, Κυριάκος Κ. |
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| Subject |
Πανεπιστήμιο; Οργάνωση της εκπαίδευσης
University; Organisation of teaching |
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| Description |
This article is a pilot study which discusses some of the recruitment issues and practices among universities and corporations focusing mainly on positioning, i.e., the adaptation of marketing communications to create a reputation for the college graduates in the job market, specifically toward groups of corporations. Attributes/criteria which a university holds can be turned into determining factors which the corporations will consider when evaluating an educational institution. Marketing a university can be beneficial to the development of its image and its competitive edge in the business world. By having the lines of communication between recruiters and the college placement office in good order, the graduating student can ultimately obtain the desirable job positions successfully. |
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| Publisher |
University of Piraeus
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| Date |
1985-01-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://spoudai.unipi.gr/index.php/spoudai/article/view/842
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| Source |
SPOUDAI - Journal of Economics and Business; Vol 35, No 1-2 (1985); 20-31
2241-424X 1105-8919 |
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| Language |
eng
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| Relation |
http://spoudai.unipi.gr/index.php/spoudai/article/view/842/921
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| Rights |
Copyright (c) 1985 SPOUDAI - Journal of Economics and Business
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