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Το σύστημα πληροφόρησης μάρκετινγκ της ελληνικής ναυτιλιακής επιχείρησης

Journal of Economics and Business - SPOUDAI

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Title Το σύστημα πληροφόρησης μάρκετινγκ της ελληνικής ναυτιλιακής επιχείρησης
The marketing information system of the greek shipping company
 
Creator Πλωμαρίτου, Εύη Η.
 
Subject Μάρκετινγκ; Ναυτιλιακή οικονομική; Ελλάδα
Marketing; Ship management; Greece
 
Description This article titled “The Marketing Information System (MIS) of the Greek Shipping
Company”, presents the MIS that should be ideally followed by companies, which are activated
in merchant shipping. The article describes the characteristics of the MIS’ subsystems, such as
the internal file, the marketing information, the marketing research and the marketing decision
support subsystem. Additionally, the article attempts a comparative analysis of the MIS that
is applied in bulk and liner shipping companies. From bulk shipping, the tanker shipping
companies were chosen and from liner shipping, the container shipping companies were chosen
for investigation. The paper presents the results of the quantitative research that was carried
out in 2005 concerning the Marketing Information System of the Greek Shipping Companies.
 
Publisher University of Piraeus
 
Date 2008-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://spoudai.unipi.gr/index.php/spoudai/article/view/1311
 
Source SPOUDAI - Journal of Economics and Business; Vol 58, No 3-4 (2008); 184-211
2241-424X
1105-8919
 
Language eng
 
Relation http://spoudai.unipi.gr/index.php/spoudai/article/view/1311/1390
 
Rights Copyright (c) 2008 SPOUDAI - Journal of Economics and Business