Since 2014
Readiness for banking technologies in developing countries
Southern African Business Review
View Archive Info| Field | Value | |
| Title |
Readiness for banking technologies in developing countries
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| Creator |
Berndt, AD
Saunders, SG Petzer, DJ |
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| Subject |
Technology Readiness Index (TRI), developing economies, technology readiness
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| Description |
6Banks in developing countries are increasingly relying on innovativetechnologies such as cellphone banking, landline telephonebanking, internet banking and automated teller machine (ATM)banking to penetrate existing markets and to create new markets.The banking industry in South Africa, as a developing economy, isregarded as sophisticated, but providing banking facilities to the‘unbanked’ in South Africa remains a challenge. Consumers are notequally ready to adopt technology-based products, with technologyreadiness defi ned as “people’s propensity to embrace and use newtechnologies for accomplishing goals in home life and at work”. Inthe developing economy examined, a Technology Readiness Index(TRI) score of 2.53 for urban consumers was calculated. Such a TRIscore is well below that of a developed economy such as the USA,whose score is 2.88. This could imply that consumers are not asready to adopt technology, which needs to be taken into account bybanks when doing product development and investing resources toincrease customer satisfaction
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| Publisher |
College of Economic and Management Sciences (UNISA)
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| Contributor |
—
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| Date |
2012-05-11
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.ajol.info/index.php/sabr/article/view/76386
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| Source |
Southern African Business Review; Vol 14, No 3 (2010)
1998-8125 1561-896X |
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| Language |
eng
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| Relation |
https://www.ajol.info/index.php/sabr/article/view/76386/66843
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| Rights |
Copyright on articles is retained by the author(s). The editor and reviewers of SABR cannot accept any responsibility for the infringement of authors' rights or copyright.
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