Since 2014
Marketing Place: The Case of a City and a University Business School
Advances in Business Research
View Archive Info| Field | Value | |
| Title |
Marketing Place: The Case of a City and a University Business School
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| Creator |
Stuart, Elnora; University of South Carolina Upstate
Parker, Darrell; University of South Carolina Upstate |
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| Subject |
Business; Educaton; Marketing;
Economic development; |
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| Description |
Cities negatively impacted by de-industrialization are turning to marketing in order to ensure a financially secure future. As part of an economic development program for Spartanburg South Carolina, the Johnson College of Business of the University of South Carolina Upstate was asked to locate in downtown Spartanburg, South Carolina. Made possible by financial support from the city and the business community, a new College of Business building enhances the prospect of a new period of growth in the life cycle of the city, visibly supports the brand image and strengthens the “college town”positioning of the city.
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| Publisher |
Tarleton State University and the University of Arkansas - Fort Smith
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| Contributor |
—
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| Date |
2011-12-05
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Articles Case Study; |
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| Format |
application/pdf
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| Identifier |
http://journals.sfu.ca/abr/index.php/abr/article/view/74
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| Source |
Advances in Business Research; Vol 2, No 1 (2011); 222-230
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| Language |
eng
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| Relation |
http://journals.sfu.ca/abr/index.php/abr/article/view/74/48
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
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