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Is the Job Market Tight for Your Grads? Beyond the ABCs of Job Search: ‘Suit’em Up’, Inside & Out, and ‘Brand’ Them
Advances in Business Research
View Archive Info| Field | Value | |
| Title |
Is the Job Market Tight for Your Grads? Beyond the ABCs of Job Search: ‘Suit’em Up’, Inside & Out, and ‘Brand’ Them
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| Creator |
Taylor, Ruth; Texas State University
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| Subject |
Business;
Job market; Job search; Career services; |
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| Description |
This paper focuses on ‘fear’ found most common among upper-level college students and military veterans in today’s tight job market. One principles of marketing educator’s experiential project, entitled ‘Suit’em up,’ inside & out, and ‘brand’ them is discussed at length with implementation details and perception survey findings provided along with pre-project related mini-lectures. The project moved individual participants beyond the typical ABCs of the job search process to that of creating for a mission-centric, introspective-based marketing plan with the ultimate goal of finding meaningful, lifesatisfying work. Implications for student cohorts- at large and academic, veteran, and at-large career counselors are identified.
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| Publisher |
Tarleton State University and the University of Arkansas - Fort Smith
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| Contributor |
—
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| Date |
2011-12-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Articles Survey/Interview; Case Study; |
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| Format |
application/pdf
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| Identifier |
http://journals.sfu.ca/abr/index.php/abr/article/view/56
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| Source |
Advances in Business Research; Vol 2, No 1 (2011); 125-137
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| Language |
eng
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| Relation |
http://journals.sfu.ca/abr/index.php/abr/article/view/56/38
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
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