Record Details

Organizations Communicating Through Events - Sponsorship

International Journal of Economic Practices and Theories

View Archive Info
 
 
Field Value
 
Title Organizations Communicating Through Events - Sponsorship
 
Creator Moise, Daniel
 
Subject Marketing
direct and indirect audience, events, events sponsorship
M3-Marketing and Advertising, M31-Marketing, M37-Advertising
 
Description The number and importance of the events has grown in recent decades, but their specialization led to better market segmentation. The organizers must find new ways to promote the potential audience of the event, so as to increase the number of direct audience that will take part, both in the current edition and in the next ones. There are a number of events - economic, social, scientific, cultural, sports - that the company can create and use in its interest, to increase its own value. Before deciding to organize or sponsor an event, organizations should consider which category of public the given event addresses bearing in mind that they cannot address the general public without regard to what segment of the potential audience is part of the event.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor "Routes of academic excellence in doctoral and post-doctoral research - READ" co-financed through the European Social Fund, by Sectoral Operational Programme Human Resources Development 2007-2013, contract no POSDRU/159/1.5/S/137926
 
Date 2015-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Organizations_Communicating_Through_Events_Sponsorship
 
Source International Journal of Economic Practices and Theories; Vol 5, No 4 (2015); 358-363
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Organizations_Communicating_Through_Events_Sponsorship/pdf_129