Record Details

Social Media and Universities - an Unexplored Territory - Case Study of Poland

International Journal of Economic Practices and Theories

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Field Value
 
Title Social Media and Universities - an Unexplored Territory - Case Study of Poland
 
Creator Sedkowski, Michal
 
Subject Marketing
communication, social media, relationship building, university
M39, I23
 
Description Social media are ubiquitous and more people adopt them to their own needs and requirements. The basic need is to stay in touch with your friends, relatives and business associates. Furthermore social media allow to control the flow of information and block communicates that have little or no interest to the recipient. Universities in Poland seem to ignore the trend, as social media are being utilized in a standard, non-interactive mode, where University sends the message and closes the connection. A case study of 4 Polish public universities is presented: University of Warsaw, Jagiellonian University, University of Lodz and University of Jan Kochanowski in Kielce. Author analyses how social media are being utilized to communicate and form a relationship between the university and its stakeholders, is the communication process fluent and effective. To compare, a case study of Faculty of International Relations and Political Studies, University of Lodz is presented. The department developed its own unique communication system, based on a custom solution. The author evaluates the potential of the approach.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Social_Media_and_Universities_an_Unexplored_Territory_Case_Study_of_Poland
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 734-742
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Social_Media_and_Universities_an_Unexplored_Territory_Case_Study_of_Poland/pdf_43