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Identifying and prioritizing factors affecting the Customers' Willingness to buy Goods product inside than the outside (Case Study: Iran Transfo Corporation)

Independent Journal of Management & Production

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Title Identifying and prioritizing factors affecting the Customers' Willingness to buy Goods product inside than the outside (Case Study: Iran Transfo Corporation)
 
Creator Afshar, Haleh Keshavarz
Soleimani, Gholamreza
 
Subject Consumer Behavior; Marketing Strategy; Purchase Preferences; Domestic and Foreign Goods; Iran Transfo Corporation
 
Description AbstractThe present study aims to identify and rank factors affecting customers' willingness to purchase domestic goods than the foreign ones in Iran Transfo Corporation in 2016. The statistical population includes all customers and a sample of 200 subjects (175 male, 25 female). Respondents' evaluation of the variables indicates that Iranian goods enjoy market-product fit (0.85), good performance (0.41), relative reputation and validity (0.44), high reliability (0.36), good communication methods (0.34) and relative value (0.26). Finally, 88% prefer to purchase Iranian goods. The effect of 7 independent variables and purchase preferences are significant at (e < 0.05). The results of inferential statistics show that there is a significant relationship between willingness to purchase domestic and foreign goods. There is a significant difference between marketing methods and satisfaction among buyers of domestic and foreign goods as well. But, there is no significant difference between the customers' evaluation of product features and performance of domestic producers compared to the foreign ones. Finally, given that the majority of respondents considered marketing methods inappropriate, therefore, it's recommended that companies adopt new policies to better sell their products. 
 
Publisher Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
 
Contributor —
 
Date 2017-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
text/html
 
Identifier http://www.ijmp.jor.br/index.php/ijmp/article/view/622
10.14807/ijmp.v8i3.622
 
Source Independent Journal of Management & Production; Vol 8, No 3 (2017): Independent Journal of Management & Production; 1147-1164
2236-269X
 
Language eng
 
Relation http://www.ijmp.jor.br/index.php/ijmp/article/view/622/736
http://www.ijmp.jor.br/index.php/ijmp/article/view/622/751
http://www.ijmp.jor.br/index.php/ijmp/article/downloadSuppFile/622/301
 
Rights Copyright (c) 2017 haleh Keshavarz Afshar, Gholamreza Soleimani
http://creativecommons.org/licenses/by/4.0