Since 2014
Personalised Travel Services: an Exploratory Study in Singapore Context
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
Personalised Travel Services: an Exploratory Study in Singapore Context
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| Creator |
., Abhishek Singh Bhati
., Cheong Tack Hoong ., Jaclyn Chang Lian Fong ., Kanwaljit Kaur |
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| Subject |
—
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| Description |
The aims of the study were to explore the demandfor personalised travel services within the affluent customersegment of the outbound travelers in Singapore. The studyuncovers the desired service attributes of same consumersegment. The paper begins with a general and broad overview ofthe travel and tourism industry worldwide and in the Asia Pacificregion specifically in Singapore. The international tourism andhospitality sector has grown rapidly over the last ten years andaccording to the United Nations World Tourism Organisation(UNWTO), international tourist arrivals in 2012 grew to 980million. Similarly, there has been an increase in outbound travelsin Singapore. This growth has been fuelled by the economicgrowth that Singapore has experienced over the years. The studysurveys the current literature to provide data to show the growthof outbound travel from Singapore and the increasing number ofaffluent Singapore travelers. The study considers an emailquestionnaire survey to gauge the travel patterns and desires ofthe affluent traveler market in Singapore. The exploratoryfindings identify a market for personalized travel services inSingapore and consider an inventory of service attributes desiredby the affluent customer segment in Singapore. More specifically,the findings indicate that almost 65% of respondents preferredpersonal travel services (PTS) with 70% who currently booktours through travel agents indicating their preference for PTS.What was particularly interesting was that over 60% of thosewho currently engage in self-booking found the idea of PTSappealing. The key draws of PTS are convenience,personalization of itinerary and tour package, experience ofconsultants and trust. Personalised travel services are targeted tothe high income market and the potential demand for PTSamong travelers who undertake two or more trips a year wasabout 72%. Travelers today are looking for more value-addedservices and interesting tour packages rather than the run of themill mass tours that many travel agents still provide. Growingaffluence and the desire for unique and unusual tours is creatinga niche market for travel agencies to exploit. The current andcommon business model of providing mass tours where customers are herded on a standard itinerary does not sit wellwith the well-heeled and sophisticated traveler of today. Today’saffluent travelers want to be treated not as mere customers butrather as valuable clients, partnering with the tour agency tocreate unparalleled and enriching tour experiences.
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Contributor |
—
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| Date |
2014-09-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/821
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| Source |
GSTF Journal on Business Review (GBR); Vol 3, No 1 (2013): Journal on Business Review (GBR)
ISSN: 2251-2888 2010-4804 |
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/821/990
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| Rights |
Copyright (c) 2017 GSTF Journal on Business Review (GBR)
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