Record Details

Motivations between First-time and Repeat Business Visitors: A Confirmatory Factor Analysis Approach

GSTF Journal on Business Review

View Archive Info
 
 
Field Value
 
Title Motivations between First-time and Repeat Business Visitors: A Confirmatory Factor Analysis Approach
 
Creator Chiang, Che-Chao
Li, Yi-Min
 
Subject tourism motivations • exploratory factor analysis •confirmatory factor analysis • business visitors• Taiwan
 
Description Understanding tourism motivations is now seen as a veryuseful tool for tourism marketers to increase their patronage and profits.The purpose of this study is to identify systematic differences ofparticular determinant motivations for business trips across two types ofvisitors. The study used quantitative methodology. The paper employedthe following statistic techniques: the exploratory factor analysis,confirmatory factor analysis, t-test analysis to identify two differentsegments among business visitors. The study found that business visitorsfor a single work related trip were more likely to travel with motives,including the motives of seeking educational values, exploration of thenovel, career enhancement, and opportunity for travel. It is thereforecrucial that tourist managers recognize that repeat visitors were morelikely to traveling with recreational associated reasons than these firsttimers, such as: see new things ， experience different culture andsightseeing. Theoretical and marketing implications were discussed.
 
Publisher GSTF Journal on Business Review (GBR)
 
Contributor —
 
Date 2012-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://dl6.globalstf.org/index.php/gbr/article/view/1254
 
Source GSTF Journal on Business Review (GBR); Vol 2, No 2 (2012): Journal on Business Review (GBR)
ISSN: 2251-2888
2010-4804
 
Language eng
 
Relation http://dl6.globalstf.org/index.php/gbr/article/view/1254/1270
 
Rights Copyright (c) 2017 GSTF Journal on Business Review (GBR)