Since 2014
Does Green Marketing Will Be Impact to The Purchase Decision? A Theoretical Perspective
Archives of Business Research
View Archive Info| Field | Value | |
| Title |
Does Green Marketing Will Be Impact to The Purchase Decision? A Theoretical Perspective
|
|
| Creator |
Arief, Mohammad
Kurriwati, Nirma |
|
| Subject |
Green Marketing, behavioral approach, Purchase decision
|
|
| Description |
At present, the green marketing concept has been developed. Some perspectives from this concept has been studied and used by researchers to do that work. The results of the study causes various approaches can be used of this concept. Some previous study resulted that green marketing will encourage someone to take purchasing decisions. This article aims to exploration the green marketing concept through behavioral approach, particularly in the process of purchase decision-making. The development of the green marketing concept and some of the purchase decision has been made also be discussed.
|
|
| Publisher |
Archives of Business Research
|
|
| Contributor |
—
|
|
| Date |
2017-04-20
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.scholarpublishing.org/index.php/ABR/article/view/2791
10.14738/abr.54.2791 |
|
| Source |
Archives of Business Research; Vol 5, No 4 (2017): Archives of Business Research
2054-7404 10.14738/abr.54.2017 |
|
| Language |
eng
|
|
| Relation |
http://www.scholarpublishing.org/index.php/ABR/article/view/2791/1767
|
|
| Rights |
Copyright (c) 2017 Archives of Business Research
http://creativecommons.org/licenses/by/4.0 |
|