Record Details

Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions

ASEAN Marketing Journal

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Field Value
 
Title Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
 
Creator Iin Mayasari; Universitas Paramadina
Iyus Wiadi; Universitas Paramadina
 
Subject massive prestige brand, conspicuousness consumption, need for uniqueness, extendedself, hedonism, exploration, value consciousness, vanity
 
Description The objective of the research was to analyze the internal aspects of consumers in perceiving the massive prestige brands including conspicuousness, need for uniqueness, extended-self, hedonism, exploration, value consciousness, and vanity. The research used quantitative approach by conducting a survey on respondents who bought massive prestige brands. Conspicuousness consumption and Need for Uniqueness had an effect on purchase of massive prestige brands positively and significantly. Extended-self had an effect on purchase of massive prestige brands positively but not significantly. Hedonism, Exploration, and Vanity had an effect on purchase of massive prestige brands positively and significantly. Value consciousness had an effect on purchase of massive prestige brands negatively and significantly.
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2018-01-05
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/8928
 
Source ASEAN Marketing Journal; ##issue.vol## 9, ##issue.no## 1 (2017): June
 
Language en