Record Details

An Analysis of Demand-based Factors for Broadband Migration

Applied Economics Journal

View Archive Info
 
 
Field Value
 
Title An Analysis of Demand-based Factors for Broadband Migration
 
Creator Satitsamitpong, Manit
Otsuka, Tokio
Jitsuzumi, Toshiya
Mitomo, Hitoshi
 
Description AbstractThis paper explores the factors that influence the users’ decision to migrate from narrowband to broadband services. Data used were obtained from web questionnaire surveys in Japan and the annual Internet User Profile Survey of the National Electronics and Computer Technology Center (NECTEC) in Thailand. The economic, technological and demographic factors were analyzed by using a mixed logit model. The results suggest that price, as a proxy for economic factor, is an important factor in a developing country. In Thai case, lowering the price of broadband services to 50% would increase the probability of the users migrating to broadband by more than 5%. Demographic factors including income, location, and internet experience also contribute to the decision, but their impacts are smaller than that of price. Contrary to previous studies, speed is not a statistically significant factor.Keywords : broadband, choice probability, mixed logit model, discrete choice modelJELClassification : C25, D12, L63
 
Publisher The Center for Applied Economics Research (CAER)
 
Date 2013-07-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier //tci-thaijo.org/index.php/AEJ/article/view/10278
 
Source Applied Economics Journal; Vol 19 No 2 (2012): December; 1-17
2586-9132
2586-9124
 
Language eng
 
Relation //tci-thaijo.org/index.php/AEJ/article/view/10278/9284
 
Rights Copyright (c) 2014 Applied Economics Journal
http://creativecommons.org/licenses/by-nc-nd/4.0