Record Details

The Impact of Social Capital on Crowdfunding Performance

South East Asian Journal of Management

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Field Value
 
Title The Impact of Social Capital on Crowdfunding Performance
 
Creator Lady Aprilia; Universitas Indonesia
Sigit S. Wibowo; Universitas Indonesia
 
Subject Crowdfunding, Agency Theory, Social Capital, Social Entrepreneurship
 
Description This study aims to analyze the effects of social capital—namely structural,relational, and cognitive dimensions—on crowdfunding performance usingKitabisa.com as a case study for 2013-2015. Using robust ordinary least squares methods, we find two important results. Structural dimension, which is measured by Facebook friends owned by an entrepreneur, affects crowdfundingsuccess. The cognitive dimension, which is measured by the number of wordsthat are written by entrepreneurs in the platform, also affects crowdfundingopportunities in order to wage a successful campaign. Using logistic regressiontechnique, this study finds the same result, namely that the structural dimensionand cognitive dimension have a positive relationship to the performance ofcrowdfunding. From a logistic regression, we can conclude that the number ofFacebook friends and the amount of words to describe the project significantlypositively influence the chances of success of the project; the more the number offriends and the number of words on a project, the greater chance of a project toachieve success. This study concludes Facebook friends owned by entrepreneurand number of words affect positively crowdfunding opportunities toward asuccessful campaign.
 
Publisher Department of Management, Faculty of Economics and Business, Universitas Indonesia
 
Contributor
 
Date 2017-05-30
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/tseajm/article/view/7737
 
Source The South East Asian Journal of Management; Vol 11, No 1 (2017): April 2017
 
Language en
 
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