Since 2014
Service innovation, perceived values, and post-purchase behavior
Turkish Economic Review
View Archive Info| Field | Value | |
| Title |
Service innovation, perceived values, and post-purchase behavior
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| Creator |
LIN, Tao-Hung; Doctoral candidate Zhongnan University of Economics and Law +86 27 8838 6114 |
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| Subject |
Service innovation; Value perception; Repurchase.
M30; M31; M32; L84. |
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| Description |
Abstract. In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered. Keywords. Service innovation, Value perception, Repurchase.JEL. M30, M31, M32, L84.
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| Publisher |
Turkish Economic Review
Turkish Economic Review |
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| Contributor |
—
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| Date |
2017-09-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.kspjournals.org/index.php/TER/article/view/1419
10.1453/ter.v4i3.1419 |
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| Source |
Turkish Economic Review; Vol 4, No 3 (2017): September; 301-307
Turkish Economic Review; Vol 4, No 3 (2017): September; 301-307 2149-0414 |
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| Language |
eng
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| Relation |
http://www.kspjournals.org/index.php/TER/article/view/1419/1456
http://www.kspjournals.org/index.php/TER/article/downloadSuppFile/1419/711 |
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| Rights |
Copyright (c) 2017 Turkish Economic Review
http://creativecommons.org/licenses/by-nc/4.0 |
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