Since 2014
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN DAN LOYALITAS NASABAH PERBANKAN DI SURABAYA
KINERJA: Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN DAN LOYALITAS NASABAH PERBANKAN DI SURABAYA
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| Creator |
Suhardi, Gunarto
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| Subject |
—
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| Description |
Led by foreign banks operating in Indonesia, many banks have switched their mainbusiness activities from corporate banking business to individual customer banking activities. This is due to the deteriorating general economic condition in Indonesia at the present time. Individual customer’s base operation for banking communities proved to be suitable and giving good returns. However, as many banks operating in the same basis, competition among banks has mounted considerably. One must be able to achieve trust and loyalty from their valued customers. This article tries to understand how bank in Surabaya should get these basic elements of trust and loyalty.Keywords: corporate banking business, individual customer banking, trust, loyalty.
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| Publisher |
Faculty of Economics Universitas Atma Jaya Yogyakarta
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| Contributor |
—
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| Date |
2017-01-26
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/918
10.24002/kinerja.v10i1.918 |
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| Source |
KINERJA; Vol 10, No 1 (2006): Kinerja; 50-56
2549-1709 0853-6627 |
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| Language |
eng
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| Relation |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/918/827
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| Rights |
Copyright (c) 2017 KINERJA: Journal of Business and Economics
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