Record Details

Driving and Inhibiting Factors of Branchless Banking Technology Adoption in Rural Community

KINERJA: Journal of Business and Economics

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Field Value
 
Title Driving and Inhibiting Factors of Branchless Banking Technology Adoption in Rural Community
 
Creator Franksiska, Rosaly
Purwati, Yenny
Nugroho, Paskah Ika
Widodo, Arief
 
Subject G21 ; O32
 
Description This research is aimed to understand the perception of rural people toward Branchless Banking and to explore the factors that encourage them to adopt Branchless Banking technology in Indonesian context. Innovation diffusion theory was used in this research. Variables consisted of relative advantage, compatibility, complexity, trialability, and observability used to explore the perception of rural people toward Branchless Banking. Questionnaires were distributed to people in Kuncen village, Salatiga Indonesia. We found that relative advantage and complexity are factors that drive Kuncen village people to adopt Branchless Banking. Thus, compatibility, trialability, and observability are the inhibitors for Branchless Banking adoption.Keywords: Branchless Banking, mobile payment systems, technology adoption, financial inclusion
 
Publisher Faculty of Economics Universitas Atma Jaya Yogyakarta
 
Contributor —
 
Date 2017-04-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/kinerja/article/view/1033
10.24002/kinerja.v21i1.1033
 
Source KINERJA; Vol 21, No 1 (2017): Kinerja; 35-47
2549-1709
0853-6627
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/kinerja/article/view/1033/874
 
Rights Copyright (c) 2017 KINERJA