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Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization
Journal of Social and Administrative Sciences
View Archive Info| Field | Value | |
| Title |
Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization
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| Creator |
LIN, Tao-Hung; Doctoral candidate Zhongnan University of Economics and Law +86 27 8838 6114 |
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| Subject |
Service innovation; Experience marketing; Value perception; Repurchase.
M30; M31; M32; L84. |
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| Description |
Abstract. Service innovation has been an emerging and important topic in Management and Marketing research. This paper conceptually and logically discusses the impact that service innovation can make on consumers’ post-purchasing behavior. It is argued that service innovation can influence on customer re-purchasing, indirectly, through experience marketing. Theoretical and practical implications are offeredKeywords. Service innovation, Experience marketing, Value perception, Repurchase.JEL. M30, M31, M32, L84.
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| Publisher |
Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences |
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| Contributor |
—
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| Date |
2017-09-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.kspjournals.org/index.php/JSAS/article/view/1405
10.1453/jsas.v4i3.1405 |
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| Source |
Journal of Social and Administrative Sciences; Vol 4, No 3 (2017): September; 273-282
Journal of Social and Administrative Sciences; Vol 4, No 3 (2017): September; 273-282 2149-0406 |
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| Language |
eng
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| Relation |
http://www.kspjournals.org/index.php/JSAS/article/view/1405/1457
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1405/701 |
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| Rights |
Copyright (c) 2017 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0 |
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