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Communication context of Roll Back Malaria and HIV and AIDS campaigns in Nigeria

Journal of Social Development in Africa

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Title Communication context of Roll Back Malaria and HIV and AIDS campaigns in Nigeria
 
Creator Owens-Ibie, N
 
Subject Communication, malaria, HIV and AIDS, Nigeria, morbidity, social mobilisation
 
Description With malaria endemic and HIV and AIDS transmuting into a pandemic, the disease burden posed by the two have made them the focus of national and global attention. This necessitated a comparative scrutiny of the communication component of the Roll Back Malaria and HIV and AIDS programmes in Nigeria; and the environment and scenarios for communication interventions, with a view to assessing their effectiveness in addressing the need for sustainability and ownership. The analysis highlighted the potential of communication, which in programmatic language is often interchangeably used with its sub-sets which include advocacy, social mobilization and programme communication. While the trend of communication conforms to global templates for such interventions, continuing concerns about morbidity and mortality rates of both diseases despite deployment of enormous resources, personnel and competence, highlight gaps in the effectiveness of strategies and activities. There is a need to reconcile the logic of programme and institutional agendas, and minimum frameworks for achieving local stakeholders’ ownership for communication to successfully catalyze these programmes to achieve the targets of prevention, control and a general reduction of morbidity and mortality deriving from these diseases.
 
Publisher School of Social Work, University of Zimbabwe
 
Contributor —
 
Date 2011-04-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ajol.info/index.php/jsda/article/view/65056
10.4314/jsda.v25i2.65056
 
Source Journal of Social Development in Africa; Vol 25, No 2 (2010)
1012-1080
 
Language eng
 
Relation http://www.ajol.info/index.php/jsda/article/view/65056/52762
 
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