Record Details

The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction

Journal of Management Info

View Archive Info
 
 
Field Value
 
Title The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction
 
Creator bhatti, anam; university of sargodha gujranwala campus pakistan
arif, sumbal; university of sargodha gujranwala campus pakistan
Marium, Marium; university of sargodha gujranwala campus pakistan
Younas, Sohail; Lecturer, Department of Management Sciences, University of Sargodha Gujranwala campus;
Ph.D. Scholar, Department of Management Sciences, University of Punjab Gujranwala campus
 
Subject CSR; Relationship marketing; Relationship maintainer; Customer loyalty; Customer satisfaction;
 
Description CSR has become one of the imperative implements in satisfying customers. The impartial of this research is to calculate CSR, relationship marketing, and customer satisfaction. There is no more study accompanied in Pakistan to quantify the effect of CSR and relationship marketing on the relationship maintainer and customer loyalty. To find out deductive approach and survey method is used as research approach and research strategy respectively. This research design is descriptive and quantitative study. For data, collection questionnaire method with semantic differential scale and seven point scales are adopted. Data has been collected by adopting the non-probability convenience technique as sampling technique and the sample size is 400. For factor confirmatory factor analysis, structure equation modeling and medication analysis, regression analysis Amos software were used. Strong empirical evidence supports that the customer’s perception of CSR performance is highly influenced by the values
 
Publisher Readers insight Publisher
 
Contributor self finance
 
Date 2017-06-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://jmi.readersinsight.net/index.php/jmi/article/view/71
 
Source Journal Of Management Info; Vol 14, No 1 (2017): Volume 14, Issue 1; 1-18
2313-3376
 
Language eng
 
Relation http://jmi.readersinsight.net/index.php/jmi/article/view/71/pdf_49
http://jmi.readersinsight.net/index.php/jmi/article/downloadSuppFile/71/2
 
Rights Copyright (c) 2017 Journal Of Management Info
http://creativecommons.org/licenses/by/4.0