Record Details

On demand-side sources of service innovation ideas

Journal of Economic and Social Thought

View Archive Info
 
 
Field Value
 
Title On demand-side sources of service innovation ideas
 
Creator CHANG, Ya-Feng;

Adjunct lecturer

Department of Business Administration, Cheng Shiu University

886-7-7310606


YEH, Chun-Ching
 
Subject Demand-side drivers; Service innovation; Multi-layer direct marketing.
M10; M11; M14.
 
Description Abstract. Increasing degree of consensus has been made among academics and practitioners, that firms should pay special attention to the demand-side factors just to design and produce products/services that gain most loyalty. This article discusses further the specific demand-side sources of service innovation ideas in a multi-layer direct marketing context. Experience marketing, value perception, and re-purchasing process are proposed and articulated. Implications for research and practices are offered. Keywords. Demand-side drivers, Service innovation, Multi-layer direct marketing.JEL. M10, M11, M14.
 
Publisher Journal of Economic and Social Thought
Journal of Economic and Social Thought
 
Contributor —
 
Date 2017-09-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JEST/article/view/1417
10.1453/jest.v4i3.1417
 
Source Journal of Economic and Social Thought; Vol 4, No 3 (2017): September; 329-334
Journal of Economic and Social Thought; Vol 4, No 3 (2017): September; 329-334
2149-0422
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JEST/article/view/1417/1420
http://www.kspjournals.org/index.php/JEST/article/downloadSuppFile/1417/710
 
Rights Copyright (c) 2017 Journal of Economic and Social Thought
http://creativecommons.org/licenses/by-nc/4.0