Record Details

SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT

International Journal of Management and Information Technology

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Field Value
 
Title SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT
 
Creator Verma, Dr.Rajesh
Sharma, Rahul
 
Description The growth of the social networking phenomenon across the Internet – led by social networking sites like Facebook, Twitter and LinkedIn etc. – has altered the playing field for business and consumer marketers of all sorts. It is practically impossible to think of a comprehensive marketing strategy in the absence of social networking as one of the key ingredients. In fact, social networking sites have already found a place in every marketers promotion mix today.Human beings have always sought to live in social environments. To a significant level, social networking sites have shifted social networking to Internetand the growth of this medium of networking has been explosive (Vogt &Knapman, 2008). In a short time, these sites have grown from a niche online activity into a phenomenon through which tens of millions of internet users are connected, both in their leisure time, and at work
 
Publisher CIRWORLD
 
Date 2006-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://cirworld.com/index.php/ijmit/article/view/1456
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY; Vol 1 No 1; 21-25
2278-5612
 
Language eng
 
Relation https://cirworld.com/index.php/ijmit/article/view/1456/1420
 
Rights Copyright (c) 2012 INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
http://creativecommons.org/licenses/by/4.0