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HIGHER EDUCATION IMAGE AND COST: THE EFFECTS AND IMPACTS ON STUDENT SATISFACTION AND CONFIDENCE (A Study on Private University Students Majoring in ICT in Indonesia)

International Journal of Economic Practices and Theories

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Title HIGHER EDUCATION IMAGE AND COST: THE EFFECTS AND IMPACTS ON STUDENT SATISFACTION AND CONFIDENCE (A Study on Private University Students Majoring in ICT in Indonesia)
 
Creator Hermawan, Dadang
 
Subject Marketing
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Description The image of universities today is considered very important to create impact on public confidence. In the world of education, this kind of image is an important aspect to improve the quality of universities. As the cost of education is getting more expensive, universities are expected to be able to generate better quality students and graduates. This eventually will lead into satisfaction and confidence of all stakeholders. This study was conducted involving universities all around Indonesia having excellent and qualified ICT department, using a sample of 200 people. Using the GSCA analysis method, it can be concluded that the variables of image and educational costs on higher education directly affect student confidence, while satisfaction acts as a partial mediating variable on the indirect influence of image and educational costs toward university student confidence. This indicates that the image of universities and the cost of education are very important for universities running the ICT department for the creation of satisfaction which finally culminates in student confidence.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Higher_Education_Image_and_Cost_The_Effects_and_Impacts_on_Student_Satisfaction_and_Trust
 
Source International Journal of Economic Practices and Theories; Vol 4, No 4 (2014); 455-465
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Higher_Education_Image_and_Cost_The_Effects_and_Impacts_on_Student_Satisfaction_and_Trust/pdf_19