Record Details

Design in Luxury Business

International Journal of Economic Practices and Theories

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Field Value
 
Title Design in Luxury Business
 
Creator Dryl, Wioleta
Dziadkiewicz, Anna
 
Subject Marketing
customers’ behaviour, design management, luxury goods, luxury market, product design, innovation
D12, M11, M31
 
Description Nowadays, we can see never lasting development of debate about design standards. It is obviously clear, because design as a concept has become one of the most constant element in the term of shaping new product strategy. It is recognized as one of the most important factor of innovation in those companies that are orientated on design thinking, team building and communications’ designing. Its role has become reinforced on the luxury market, due to constantly increasing interest of these goods. Firstly, a modern approach to the role of design in the luxury market means a broad project perspective, centered about the analysis and the use of different resources of knowledge, competencies and tools of designing. The main aim of this report is to present luxury goods’ market, the analysis of these products’ nature and the way of their perception by modern customers. It is also indicated the increasing role of design as a factor in determining customers’ decisions.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Design_in_Luxury_Business
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 887-893
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Design_in_Luxury_Business/pdf_61