Since 2014
The Influence of Brands on Consumer Behavior in Selecting a Travel Package
International Journal of Economic Practices and Theories
View Archive Info| Field | Value | |
| Title |
The Influence of Brands on Consumer Behavior in Selecting a Travel Package
|
|
| Creator |
Popescu, Ionela Valeria
|
|
| Subject |
Marketing
brand influence, consumer behavior, tourism brands, tourist package M31 |
|
| Description |
When selecting a travel package, consumers consider certain important criteria to identify the most suitable holiday according to their preferences, expectations, budget, time and mood. A series of factors occur in the selection process, related to the travel service providers, as well as the travel destination where the tourist has chosen to spend its free time. Whether related to the country, the selected travel agency, the transport company or any other company involved in the provision of services up to the destination and during its holiday, the consumer can choose between various brands available on the market.The work aims to discover the influence held by the brands of companies that are active in the tourist sector, over the manner in which consumers choose a travel package, if it is available, and the extent to which it is a determining factor in selecting a provider in the detriment of others, or of a destination in the detriment of others.The research that was carried out aims to capture the process of selecting a travel service package by tourists, the steps that are taken, the priority criteria to be considered, the significance of the brand in relation to such criteria and determining the influence of brands and of their associated values over the buying behavior.
|
|
| Publisher |
International Journal of Economic Practices and Theories
|
|
| Contributor |
—
|
|
| Date |
2014-10-01
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.ijept.org/index.php/ijept%20/article/view/The_Influence_of_Brands_on_Consumer_Behavior_in_Selecting_a_Travel_Package
|
|
| Source |
International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 518-525
2247 – 7225 |
|
| Language |
eng
|
|
| Relation |
http://www.ijept.org/index.php/ijept%20/article/view/The_Influence_of_Brands_on_Consumer_Behavior_in_Selecting_a_Travel_Package/pdf_20
|
|