Record Details

Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers

International Journal of Economic Practices and Theories

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Field Value
 
Title Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
 
Creator Ciornea, Raluca
Pop, Marius Dorel
Bacila, Mihai Florin
 
Subject Marketing
luxury consumer, luxury consumption, luxury market segmentation
M31
 
Description Due to frequent changes in the luxury sector but mostly to its specificity, the answers to two of the most important questions are still controversial: “who is the luxury consumer?”and “how he/she consumes? “. Conducting a study among young female luxury consumers, the main purpose of the paper was to identify the existence of significant differences in luxury products and services consumption. The TwoStep cluster analysis indicated a five cluster solution based on the categories of luxury consumed and the differences were significant as the segments vary from segments of consumers who have only luxury cosmetics/perfumes to segments of consumers who engage in consumption of almost all types of luxury. Unexpected luxury consumers were discovered, with family precarious financial situation that doesn’t stop them to desire and consume luxury – they may engage in trading-up or down actions, consume accessible luxury or even take part to the “sugar daddy” phenomenon. The study is unique by approach and brings significant contribution both to luxury literature and for the luxury business domain
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2012-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Segmenting_Luxury_Market_Based_on_the_Type_of_the_Luxury_Consumed
 
Source International Journal of Economic Practices and Theories; Vol 2, No 3 (2012); 143-152
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Segmenting_Luxury_Market_Based_on_the_Type_of_the_Luxury_Consumed/pdf