Record Details

Analysis of the consumer's reasons and driving factors for buying

International Journal of Economic Practices and Theories

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Field Value
 
Title Analysis of the consumer's reasons and driving factors for buying
 
Creator Pelau, Corina
Stamule, Tanase
 
Subject Marketing
consumer behavior, buying motives, buying decision, product groups
M31
 
Description One of the biggest challenges for companies nowdays is to convince the consumers to buy their own  products and not the ones from the competitors. For this, it is important not only to know the needs, preferences and options of the consumer, but also to know the factors which determine the consumer to buy these products. This article presents the results of a research about the reasons and reactions of consumer behavior. More precisely, there are analyzed the free recall factors which a consumer mentions to take in condideration when making the buying decision for several product groups. The results of the research show that the price, the brand and the quality of the product are the most frequent factors which the consumers mentions, but there are also other product specific factors. Based on these results a company should adjust its communication strategy in order to determine the consumer to buy its products.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2013-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Analysis_of_the_consumer%27s_reasons_and_driving_factors_for_buying
 
Source International Journal of Economic Practices and Theories; Vol 3, No 1 (2013); 60-66
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Analysis_of_the_consumer%27s_reasons_and_driving_factors_for_buying/pdf