Influence Of Corporate Social Responsibility On Hotel Demand
International Business & Economics Research Journal
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Title |
Influence Of Corporate Social Responsibility On Hotel Demand
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Creator |
Sevilla-Sevilla, Claudia
Reina-Paz, Maria Dolores Rodriguez-Oromendia, Ainhoa |
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Subject |
Economics; Accounting
Corporate Social Responsibility; Tourism; Hospitality Industry |
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Description |
The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporating specific aspects of CSR is growing each year. In this paper, the authors analyze whether CSR has a direct effect on end-consumer demand in Spain, identifying those aspects that customers evaluate positively.
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Publisher |
The Clute Institute
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Date |
2014-11-03
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/8914
10.19030/iber.v13i7.8914 |
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Source |
International Business & Economics Research Journal (IBER); Vol 13 No 7 (2014); 1625-1630
2157-9393 1535-0754 10.19030/iber.v13i7 |
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Language |
eng
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Relation |
https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/8914/8910
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