Record Details

The Marketing Language of Hospitality A Semiotic Approach

GSTF Journal on Business Review

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Field Value
 
Title The Marketing Language of Hospitality A Semiotic Approach
 
Creator ., Dr Richard Tresidder
 
Subject —
 
Description This paper explorers how a language of hospitality iscontained within contemporary marketing communications. Thispaper traces an established global semiotic language ofhospitality, and how definable set of images and textualconventions have come to define both the hospitality industry andthe hospitality experience within contemporary marketingpractices. The ability to recognize and understand the theoreticalfoundations of this language when utilized alongside traditionalmarketing creates a more holistic form of marketing practice.This paper forwards the assertion that marketing isfundamentally a cultural activity that requires an in-depthunderstanding of the social and cultural foundations of theactivity, and it is only once this has been achieved can we tailorand create effective marketing campaigns generates meaning andis understood and appreciated by the consumer.
 
Publisher GSTF Journal on Business Review (GBR)
 
Contributor —
 
Date 2014-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://dl6.globalstf.org/index.php/gbr/article/view/820
 
Source GSTF Journal on Business Review (GBR); Vol 3, No 1 (2013): Journal on Business Review (GBR)
ISSN: 2251-2888
2010-4804
 
Language eng
 
Relation http://dl6.globalstf.org/index.php/gbr/article/view/820/835
 
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