Since 2014
The Power of Opinion Leaders: A Study on First Time Voters of the University of Colombo
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
The Power of Opinion Leaders: A Study on First Time Voters of the University of Colombo
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| Creator |
., M.R. Chandrasekara
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| Subject |
opinion leaders, social media marketing, political attitude formation, first time voters
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| Description |
A Qualitative Research done on first time voter attitude formation in Sri Lanka finds that influence occurs through the need to identify with expert opinion leaders, who are perceived to have credibility (expertness and trustworthiness). These influencers were more politically and socially engaged than others, had better political knowledge, and were disciplined in word, and thought, which agrees with extant research findings.
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Contributor |
—
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| Date |
2014-08-21
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/242
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| Source |
GSTF Journal on Business Review (GBR); Vol 3, No 2 (2014): Journal on Business Review (GBR)
ISSN: 2251-2888 2010-4804 |
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/242/253
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| Rights |
Copyright (c) 2017 GSTF Journal on Business Review (GBR)
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