Record Details

Using means-end chain analysis to reveal consumers' motivation for buying local foods: An exploratory study

Gadjah Mada International Journal of Business

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Field Value
 
Title Using means-end chain analysis to reveal consumers' motivation for buying local foods: An exploratory study
 
Creator Arsil, Poppy
Li, Elton
Bruwer, Johan
 
Subject Business; Marketing
M3
 
Description This article utilizes and discusses specific aspects of Means-End Chain (MEC) analysis for understanding of the motives of Indonesian consumers who are involved in purchasing local foods. The MEC theory is used as a measure of attributes, consequences, and values of locally produced products involving specific aspects of this theory namely laddering methods of administration, content analysis procedure, constructing and interpreting Hierarchy Value Map (HVM). The results of the study indicate that MEC approach is a powerful method to reveal consumer motivation of local foods when associated with the various cultural groupings identified by the study particular between Javanese and Non-Javanese consumers. This study offers a practical implication and source of knowledge for other future studies and policies in term of (a) a new approach for understanding the motives behind purchasing local foods for Indonesia consumers, and (b) developing new categories of attributes, consequences and values of local foods.
 
Publisher Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada
 
Contributor
 
Date 2016-11-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ugm.ac.id/gamaijb/article/view/6061
10.22146/gamaijb.6061
 
Source Gadjah Mada International Journal of Business; Vol 18, No 3 (2016): September-December; 285-300
2338-7238
1411-1128
 
Language eng
 
Relation http://journal.ugm.ac.id/gamaijb/article/view/6061/16020
http://journal.ugm.ac.id/gamaijb/article/downloadSuppFile/6061/114
 
Rights Copyright (c) 2017 Gadjah Mada International Journal of Business
http://creativecommons.org/licenses/by-sa/4.0