European Journal of Sustainable Development
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Tourism Development Strategies, SWOT analysis and improvement of Albania’s image. |
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Vladi, Eriketa |
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Albania has a range of historical, natural and cultural potentials. The marketing strategiesprepared with the aim to create and develop Albania’s tourism and at what stage is theimage of Albania is the subject of this paper. I considered necessary also to conduct aSWOT analysis on tourism development strategies and communication of Albania as atourist destination.Keywords: Albania, Tourism Communication, Image Management, Destination Branding,Marketing Strategies. |
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European Center of Sustainable Development |
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2014-02-01 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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application/pdf |
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https://ecsdev.org/ojs/index.php/ejsd/article/view/120 10.14207/ejsd.2014.v3n1p167 |
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European Journal of Sustainable Development; Vol 3, No 1; 167-178 2239-6101 2239-5938 |
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eng |
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https://ecsdev.org/ojs/index.php/ejsd/article/view/120/114 |
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##plugins.schemas.marc.fields.rights.name## |
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.Authors of articles published in the European Journal of Sustainable Development retain copyright on their articles. Authors are therefore free to disseminate and re-publish their articles, subject to any requirements of third-party copyright owners and subject to the original publication being fully cited. The ability to copy, download, forward or otherwise distribute any materials is always subject to any copyright notices displayed. Copyright notices must be displayed prominently and may not be obliterated, deleted or hidden, totally or partially. |
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