Record Details

Strategi Pemasaran Global di Pasar Indonesia

Binus Business Review

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Field Value
 
Title Strategi Pemasaran Global di Pasar Indonesia
 
Creator Simbolon, Freddy; Bina Nusantara Univerisity
 
Subject —
globalization, global marketing strategy
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Description Globalization is a new challenge for companies in the implementation of marketing strategy. Due to globalization, companies are required to compete with world class companies that have large capital and higher quality products. Indonesia currently becomes the market target for global companies to enjoy huge profits, while the Indonesian companies lost the competition. This study aims to obtain global marketing strategy for Indonesian companies in Indonesian market. Research method used is descriptive analisys. Merger between adaptation of marketing strategies and standard marketing strategy is appropriate strategy in Indonesian market.
 
Publisher Bina Nusantara University
 
Contributor —
 
Date 2013-05-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/1406
10.21512/bbr.v4i1.1406
 
Source Binus Business Review; Vol 4, No 1 (2013): Binus Business Review; 405-413
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/1406/1265
 
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