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Corporate social responsibility in four and five star hotels in Kenya
American Journal of Tourism Research
View Archive Info| Field | Value | |
| Title |
Corporate social responsibility in four and five star hotels in Kenya
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| Creator |
Kariru, Antoneta Njeri
Kambona, Oscar Ouma Odhuno, Edwin |
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| Subject |
Tourism; Hospitality
Corporate social responsibility, four and five star hotels, Kenya |
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| Description |
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social responsibility in four and five star hotels in Kenya by adopting surveys and moreover exploring the hotels' websites and administering open ended questionnaires to a convenient sample of one hundred and two managers. The study concluded that the hotels have widely embraced corporate social responsibility as a tool for enhanced financial and non-financial performance.
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| Publisher |
World Scholars
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| Contributor |
NONE
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| Date |
2017-08-05
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Identifier |
http://wscholars.com/index.php/ajtr/article/view/844
10.11634/216837861504844 |
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| Source |
American Journal of Tourism Research; Vol 5, No 2 (2016); 20-31
2168-3794 2168-3786 |
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| Language |
en
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| Rights |
Copyright (c) 2017 American Journal of Tourism Research
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