Since 2014
Organic food purchasing behavior of young consumers: the role of enviromental concern
Hue University Journal of Science: Economics and Development
View Archive Info| Field | Value | |
| ISSN |
2588-1205 2588-1205 |
|
| Authentication Code |
dc |
|
| Title Statement |
Organic food purchasing behavior of young consumers: the role of enviromental concern |
|
| Personal Name |
Hằng Nga, Nguyễn Thị |
|
| Summary, etc. |
This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern. |
|
| Publication, Distribution, Etc. |
Hue University |
|
| Electronic Location and Access |
application/pdf http://joshueuni.edu.vn/index.php/HUJOS-ED/article/view/4114 |
|
| Data Source Entry |
Hue University Journal of Science: Economics and Development; Vol 126, No 5B (2017): Hue University Journal of Science: Economics and Development |
|
| Language Note |
eng |
|
| Terms Governing Use and Reproduction Note |
Copyright (c) 2017 Journal of Economics and Development |
|