Since 2014
Fragmentation And Segmentation: Marketing Global Benefits
International Business & Economics Research Journal
View Archive Info| Field | Value | |
| Title |
Fragmentation And Segmentation: Marketing Global Benefits
|
|
| Creator |
Adams, Russell
|
|
| Subject |
marketing; international business
Globalization; Consumption; Brands; Market Segmentation |
|
| Description |
—
|
|
| Publisher |
The Clute Institute
|
|
| Date |
2011-08-18
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/5627
10.19030/iber.v10i9.5627 |
|
| Source |
International Business & Economics Research Journal (IBER); Vol 10 No 9 (2011); 59-66
2157-9393 1535-0754 10.19030/iber.v10i9 |
|
| Language |
eng
|
|
| Relation |
https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/5627/5708
|
|