Since 2014
Loyalty Programme Roulette: The Loyal, The Committed, And The Polygamous
International Business & Economics Research Journal
View Archive Info| Field | Value | |
| Title |
Loyalty Programme Roulette: The Loyal, The Committed, And The Polygamous
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| Creator |
du Toit, Michael Noel
Cant, Michael Colin |
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| Subject |
Marketing Management
Loyalty Programmes; Customer Loyalty; Commitment |
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| Description |
—
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| Publisher |
The Clute Institute
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|
| Date |
2012-12-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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|
| Identifier |
https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/7431
10.19030/iber.v11i12.7431 |
|
| Source |
International Business & Economics Research Journal (IBER); Vol 11 No 12 (2012); 1421-1432
2157-9393 1535-0754 10.19030/iber.v11i12 |
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| Language |
eng
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| Relation |
https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/7431/7498
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