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Feature Fatigue, IT Fashion and IT Consumerization - Is There a Relationship?

Journal of Technology Management & Innovation

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Title Feature Fatigue, IT Fashion and IT Consumerization - Is There a Relationship?
 
Creator Slongo, Luiz Antonio
Blanck, Mery
Brinkhues, Rafael Alfonso
Oliveira, Rafael Mello
 
Subject feature fatigue, IT fashion, IT consumerization.
 
Description Based on the concepts of Feature Fatigue, IT Fashion and IT Consumerization, this paper aims to investigate the relationships between them answering two questions: (1) does the phenomenon of IT Fashion result in Feature Fatigue? (2) Will the concept of Feature Fatigue cause the same effect when looking from the point of view of the IT Consumerization in the corporate environment? The research addresses these questions through two techniques: a laddering and a survey. Albeit tenuously, the results provide evidence that consumption motivated by IT Fashion leads to Feature Fatigue. This study contributes to management research by attempting at the phenomenon described from a multidisciplinary perspective, also contributing to management practice, specifically for marketing managers trying to understand the experiences and expectations of consumers, and also for IT managers engaged in the design of governance policies regarding the use of personal devices by employees in this context.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor —
 
Date 2015-12-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/1855
10.4067/S0718-27242015000400007
 
Source Journal of Technology Management & Innovation; Vol 10, No 4 (2015); 64-73
Journal of Technology Management & Innovation; Vol 10, No 4 (2015); 64-73
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/1855/996
 
Rights Copyright (c) 2015 Facultad de Economía y Negocios, Universidad Alberto Hurtado
http://creativecommons.org/licenses/by-nc-nd/4.0