Una Metodología Sistémica y Creativa para la Gestión Estratégica: Caso de Estudio Región de Atacama-Chile
Journal of Technology Management & Innovation
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Title |
Una Metodología Sistémica y Creativa para la Gestión Estratégica: Caso de Estudio Región de Atacama-Chile
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Creator |
Nikulin, Christopher
Becker, Gabriela |
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Subject |
Metodología, estrategia, minería, Teoría de Resolución de Problemas de Inventiva.
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Description |
A strategic analysis can be considered as a complex process that requires specific analytical skills as technique, knowledge and intuition. A new methodology needs to be capable of obtaining new knowledge to anticipate a more holistic strategic directions. With this perspective, in this article is proposed a creative and systematic methodology to develop strategic analysis considering different context, the methodology is based on traditional tools from strategic literature and creative tools from problem solving literature known as TRIZ. Moreover, the methodology was conceived as step by step structure in order to support beginners for the application of this type of analysis. Finally, an interesting and real case study was developed in order to show the applicability of the methodology in a relevant industry of Chile as the mining industry.
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Publisher |
Facultad de Economía y Negocios, Universidad Alberto Hurtado
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Contributor |
CORFO, Centro Científico Tecnológico de Valparaíso (CCTVal) proyecto 08-CM01-14
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Date |
2015-07-27
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Artículo revisado por pares |
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Format |
application/pdf
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Identifier |
http://www.jotmi.org/index.php/GT/article/view/1698
10.4067/S0718-27242015000200009 |
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Source |
Journal of Technology Management & Innovation; Vol 10, No 2 (2015); 127-144
Journal of Technology Management & Innovation; Vol 10, No 2 (2015); 127-144 0718-2724 |
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Language |
spa
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Relation |
http://www.jotmi.org/index.php/GT/article/view/1698/968
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Rights |
Copyright (c) 2015 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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