Record Details

The Effect of Competitive Intelligence in Product & Service Innovation Using A Need Pull Modell

International Journal of Management and Information Technology

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Field Value
 
Title The Effect of Competitive Intelligence in Product & Service Innovation Using A Need Pull Modell
 
Creator Nemutanzhela, Phathutshedzo
 
Subject Competitive Intelligence (CI); Innovation; Product and Services; need pull
 
Description This paper discusses the findings of the study that was aimed at establishing the effect of Competitive Intelligence, hereafter referred to as CI, on product and service innovations. A literature study revealed that CI and innovation are widely studied subjects, but the impact of CI on innovation was not well documented. CI has been widely acclaimed as a panacea to a lot of organizational problems. The study aimed at the innovative aspect. A descriptive study using both qualitative and quantitative methods was done on five companies. The paper presents a literature study, the methodology used, the findings and the model that was proposed that showed the process of how CI affects innovative process. Conclusions of the study basing on the findings are presented
 
Publisher CIRWORLD
 
Date 2008-08-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://cirworld.com/index.php/ijmit/article/view/1362
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY; Vol 3 No 2; 12-15
2278-5612
 
Language eng
 
Relation https://cirworld.com/index.php/ijmit/article/view/1362/1328
 
Rights Copyright (c) 2013 INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
http://creativecommons.org/licenses/by/4.0