The Effect Of Group-Orientation Culture On Inter-Organizational Cooperation Mechanisms
International Journal of Management & Information Systems
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Title |
The Effect Of Group-Orientation Culture On Inter-Organizational Cooperation Mechanisms
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Creator |
Ryu, Sungmin
Moon, Chul Woo |
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Subject |
Marketing; Strategy
Cooperative Strategy; Inter-Organizational Relationships; Group-Oriented Culture |
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Description |
Cooperation between exchange parties becomes a center for inter-organizational relationship. Cooperation reduces the attractiveness of opportunistic behavior that seeks short-term benefits, so it has been identified as a key factor for inter-organizational cooperation. Although several factors affecting cooperative relationship have been studied, the majority of inter-organizational studies are conducted on the basis of an individualistic perspective view of Western culture. This study introduces group-orientation culture and tries to enhance the understanding the effect of group-orientation culture on inter-organizational cooperation in the relationship between exchange parties. This study suggests that group-orientation culture influences the generation of informal cooperation between exchange parties. When a party expects harmonious relationship with its partner, the party develops the relational norm through accepting short-term disadvantages that are expected to be balanced out by longer-term advantages. However, exchange parties with a low group-orientation culture do not rely on formal cooperation mechanisms.
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Publisher |
The Clute Institute
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Date |
2011-10-07
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/6154
10.19030/ijmis.v15i4.6154 |
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Source |
International Journal of Management & Information Systems (IJMIS); Vol 15 No 4 (2011); 153-160
2157-9628 1546-5748 10.19030/ijmis.v15i4 |
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Language |
eng
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Relation |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/6154/6232
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