Record Details

The Effect Of Group-Orientation Culture On Inter-Organizational Cooperation Mechanisms

International Journal of Management & Information Systems

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Field Value
 
Title The Effect Of Group-Orientation Culture On Inter-Organizational Cooperation Mechanisms
 
Creator Ryu, Sungmin
Moon, Chul Woo
 
Subject Marketing; Strategy
Cooperative Strategy; Inter-Organizational Relationships; Group-Oriented Culture
 
Description Cooperation between exchange parties becomes a center for inter-organizational relationship. Cooperation reduces the attractiveness of opportunistic behavior that seeks short-term benefits, so it has been identified as a key factor for inter-organizational cooperation. Although several factors affecting cooperative relationship have been studied, the majority of inter-organizational studies are conducted on the basis of an individualistic perspective view of Western culture. This study introduces group-orientation culture and tries to enhance the understanding the effect of group-orientation culture on inter-organizational cooperation in the relationship between exchange parties. This study suggests that group-orientation culture influences the generation of informal cooperation between exchange parties. When a party expects harmonious relationship with its partner, the party develops the relational norm through accepting short-term disadvantages that are expected to be balanced out by longer-term advantages. However, exchange parties with a low group-orientation culture do not rely on formal cooperation mechanisms.
 
Publisher The Clute Institute
 
Date 2011-10-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/6154
10.19030/ijmis.v15i4.6154
 
Source International Journal of Management & Information Systems (IJMIS); Vol 15 No 4 (2011); 153-160
2157-9628
1546-5748
10.19030/ijmis.v15i4
 
Language eng
 
Relation https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/6154/6232