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Researching Customer Satisfaction And Loyalty To Boost Marketing Effectiveness: A Look At Japans Auto Dealerships
International Journal of Management & Information Systems
View Archive Info| Field | Value | |
| Title |
Researching Customer Satisfaction And Loyalty To Boost Marketing Effectiveness: A Look At Japans Auto Dealerships
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| Creator |
Okutomi, Hirotaka
Amasaka, Kakuro |
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| Subject |
Science; Engineering
Customer Satisfaction; Customer Loyalty; Marketing |
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| Description |
Faced with a sluggish economy, car sales have been disappointing in recent years. Given this situation, it is critical that dealerships shift the focus of their sales and marketing activities from attracting new customers to keeping the customers they already have. This move can be expected not only to reduce sales costs, but also contribute to healthy profits.
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| Publisher |
The Clute Institute
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| Date |
2013-09-29
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/8093
10.19030/ijmis.v17i4.8093 |
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| Source |
International Journal of Management & Information Systems (IJMIS); Vol 17 No 4 (2013); 193-200
2157-9628 1546-5748 10.19030/ijmis.v17i4 |
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| Language |
eng
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| Relation |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/8093/8145
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