Since 2014
Predicting Consumer Reaction To Online Privacy Concerns: A Nested Logit Model
International Journal of Management & Information Systems
View Archive Info| Field | Value | |
| Title |
Predicting Consumer Reaction To Online Privacy Concerns: A Nested Logit Model
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| Creator |
Bandyopadhyay, Soumava
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| Subject |
marketing
Online Information Privacy; e-Commerce; Consumer Reaction; Nested Logit Model |
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| Description |
This paper proposes a theoretical choice model to explain how consumers may react to their concerns regarding online information privacy. A nested logit model is suggested as the appropriate model to predict the choice of online privacy risk management strategies by consumers. Conceptual justification is provided for the proposed model. The validity of the major assumptions behind the model in the context of Internet use is explained. Managerial implications and future research directions are also discussed.
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| Publisher |
The Clute Institute
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| Date |
2013-03-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/7712
10.19030/ijmis.v17i2.7712 |
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| Source |
International Journal of Management & Information Systems (IJMIS); Vol 17 No 2 (2013); 89-96
2157-9628 1546-5748 10.19030/ijmis.v17i2 |
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| Language |
eng
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| Relation |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/7712/7776
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