Since 2014
The Sense Of Service At Tourist Destinations
International Journal of Management & Information Systems
View Archive Info| Field | Value | |
| Title |
The Sense Of Service At Tourist Destinations
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| Creator |
Cordente-Rodriguez, Maria
Esteban-Talaya, Agueda Mondejar-Jimenez, Juan-Antonio |
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| Subject |
Business Administration; Marketing
motivation; satisfaction; tourist destinations; tourism strategies |
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| Description |
Companies, like human beings, also have five senses: marketing, sales team, service, contact centre and analytical; and doing without one of these would mean possessing a disability. Thus, a study of the satisfaction with a tourist destination is a highly relevant factor for tourist supervisors, since its results make it possible to find out about the right sales strategies and decisions that have to be adopted in order to improve the management and the competitiveness of the destinations. This study aims to check the level of dependency between two fundamental elements of the behaviour of tourism consumers, such as the reason why the trip was undertaken and the tourist’s objective satisfaction.
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| Publisher |
The Clute Institute
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| Date |
2011-01-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/845
10.19030/ijmis.v14i4.845 |
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| Source |
International Journal of Management & Information Systems (IJMIS); Vol 14 No 4 (2010)
2157-9628 1546-5748 10.19030/ijmis.v14i4 |
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| Language |
eng
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| Relation |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/845/829
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