Since 2014
Social Media Management
International Journal of Management & Information Systems
View Archive Info| Field | Value | |
| Title |
Social Media Management
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| Creator |
Montalvo, Roberto E.
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| Subject |
Business; Technology
Blogging; Brand Awareness; Brand Reputation; Microblogging; Metcalf’s Law; Network Administrators; Social Branding; Social Media Management; Social Media Platforms; SWOT Analysis; Web 2.0; Web 2.0 Tools; Webmasters |
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| Description |
The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online – socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.
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| Publisher |
The Clute Institute
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| Date |
2016-03-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/9645
10.19030/ijmis.v20i2.9645 |
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| Source |
International Journal of Management & Information Systems (IJMIS); Vol 20 No 2 (2016); 45-50
2157-9628 1546-5748 |
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| Language |
eng
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| Relation |
https://www.cluteinstitute.com/ojs/index.php/IJMIS/article/view/9645/9729
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| Rights |
Copyright (c) 2016 International Journal of Management & Information Systems (IJMIS)
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