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A STUDY ON THE RELATIONSHIP BETWEEN PERCEIVED CONSUMER EFFECTIVENESS, ENVIRONMENTAL CONCERN AND GREEN PURCHASE BEHAVIOR OF CONSUMERS AT UNIVERSITY

International Journal of Management and Information Technology

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Title A STUDY ON THE RELATIONSHIP BETWEEN PERCEIVED CONSUMER EFFECTIVENESS, ENVIRONMENTAL CONCERN AND GREEN PURCHASE BEHAVIOR OF CONSUMERS AT UNIVERSITY
 
Creator DURMAZ, Yakup
ÖZDEMİR, Aydın
 
Description Developed by the consumers’ realizations about the negative effects they pose for nature, environmental consciousness has gradually turned into a concern. Environmental concern is defined as a parameter trying to identify the consumers’ concerns about the environment that can arise at present and in the future.Perceived consumer effectiveness is people’s beliefs in the fact that they can make differences socially while solving problems. In other words, it is the assessment criteria of the consumers’ skills in affecting the problems of environmental resources individually.There are many factors affecting the consumers’ purchase behavior. The changes happening in these variables that affect consumers also have an effect on the consumers’ purchase behavior. Gaining popularity in all around the world in recent years, environmentalist sensitivity, sustainable development, sustainable life and concerns about the future lead to environmental purchase behaviors, and to the firms’ finding ways of green strategies.Apart from having a lot of criterion affecting purchase behavior, in this study, the effects of the effectiveness of consumers and environmental concern on purchase behavior, regarded as specific to the purchase behavior, is sought to be defined at Adıyaman University Besni Vocational School of Higher Education, chosen as a sample.The study is conducted on 2000 students of Adıyaman University Besni Vocational School of Higher Education. Besides, the sample is conducted on 533 students that are chosen by simple random sampling method and that participated in the study voluntarily.In this study, Alpha Coefficient (Cronbach’s Alpha) is utilized for measuring the reliability of the scale. According to the results of reliability analyses, the coefficient is found as 0,715. Therefore, the internal consistency and reliability of the graphic used in the study can be found satisfying.
 
Publisher CIRWORLD
 
Date 2016-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://cirworld.com/index.php/ijmit/article/view/4697ijmit
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY; Vol 11 No 5; 2994-3000
2278-5612
 
Language eng
 
Relation https://cirworld.com/index.php/ijmit/article/view/4697ijmit/4575
 
Rights Copyright (c) 2016 INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
http://creativecommons.org/licenses/by/4.0