Record Details

Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation

Journal of Technology Management & Innovation

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Field Value
 
Title Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation
 
Creator Valverde, Amanda
Magalhães-Fraga, Sandra
Magalhaes, Jorge
Barroso, Wanise
 
Subject agrobiodiversity; technological innovation; SWOT; knowledge translation; knowledge management
 
Description The paper aimed to demonstrate the potential of agro-biodiversity products derived from medicinal plants of the family farmers in Profito network (specific program of the Brazilian government). Method used was scenarios analysis of the knowledge. Literature review it was in the scientific database. According to the new "green wave" created by contemporary society aiming a better health and quality of life by population, it led to the depredation of medicinal species due to the acceleration of global trade demand. Thus, was constructed a SWOT analysis to support managers in strategic planning through of the potential agro-biodiversity products. It shows the appreciation of environmentally conscious products, economically sustainable and the creation of new public policies that ensure and valuation to the rescue, conservation and sustainable use of biodiversity since they are essential for building this niche market.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor Farmanguinhos/FIOCRUZ. Post-graduate program in Management, Research and Development in the Pharmaceutical Industry
 
Date 2015-12-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/1822
10.4067/S0718-27242015000400006
 
Source Journal of Technology Management & Innovation; Vol 10, No 4 (2015); 57-63
Journal of Technology Management & Innovation; Vol 10, No 4 (2015); 57-63
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/1822/995
 
Rights Copyright (c) 2015 Facultad de Economía y Negocios, Universidad Alberto Hurtado
http://creativecommons.org/licenses/by-nc-nd/4.0