Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation
Journal of Technology Management & Innovation
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Title |
Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation
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Creator |
Valverde, Amanda
Magalhães-Fraga, Sandra Magalhaes, Jorge Barroso, Wanise |
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Subject |
agrobiodiversity; technological innovation; SWOT; knowledge translation; knowledge management
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Description |
The paper aimed to demonstrate the potential of agro-biodiversity products derived from medicinal plants of the family farmers in Profito network (specific program of the Brazilian government). Method used was scenarios analysis of the knowledge. Literature review it was in the scientific database. According to the new "green wave" created by contemporary society aiming a better health and quality of life by population, it led to the depredation of medicinal species due to the acceleration of global trade demand. Thus, was constructed a SWOT analysis to support managers in strategic planning through of the potential agro-biodiversity products. It shows the appreciation of environmentally conscious products, economically sustainable and the creation of new public policies that ensure and valuation to the rescue, conservation and sustainable use of biodiversity since they are essential for building this niche market.
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Publisher |
Facultad de Economía y Negocios, Universidad Alberto Hurtado
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Contributor |
Farmanguinhos/FIOCRUZ. Post-graduate program in Management, Research and Development in the Pharmaceutical Industry
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Date |
2015-12-15
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Artículo revisado por pares |
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Format |
application/pdf
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Identifier |
http://www.jotmi.org/index.php/GT/article/view/1822
10.4067/S0718-27242015000400006 |
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Source |
Journal of Technology Management & Innovation; Vol 10, No 4 (2015); 57-63
Journal of Technology Management & Innovation; Vol 10, No 4 (2015); 57-63 0718-2724 |
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Language |
eng
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Relation |
http://www.jotmi.org/index.php/GT/article/view/1822/995
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Rights |
Copyright (c) 2015 Facultad de Economía y Negocios, Universidad Alberto Hurtado
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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