Record Details

Teaching Students a Creative Process for Crafting Business Strategy

Journal of Leadership and Management

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Field Value
 
Title Teaching Students a Creative Process for Crafting Business Strategy
 
Creator Goldsby, Michael G.; The Entrepreneurship Center, Miller College of Business, Ball State University, USA
Basadur, Min; DeGroote School of Business,
McMaster University, Canada
Recker, Gene; Innovation Pointe,
University of Southern Indiana, USA
Neck, Christopher P.; Associate Professor
W. P. Carey School of Business
Arizona State University, Tempe, AZ 85287, USA
e-mail: christopher.neck@asu.edu
 
Description It is imperative that business students today graduate with an awareness and appreciation for innovation, creativity, analysis, and planning at a level that is more advanced than previous generations. The strategic management course is considered the undergraduate capstone business class in AACSB schools for achieving this end. The course is traditionally taught in a case format combining content from strategy textbooks and lectures with class discussions of company histories and situations. While considered an effective approach by many professors, the authors of this paper have always believed their strategy capstone teaching experiences have never fully met the intended objectives. The authors selected a process grounded in scholarly research and applied in business practice for integration into the capstone strategy course. This paper documents why the approach was used, how it was utilized in the classroom, and the results from the new pedagogical approach.
 
Publisher Institute of Leadership in Management
 
Contributor —
 
Date 2016-01-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://leadership.net.pl/index.php/JLM/article/view/79
 
Source Journal of Leadership and Management; Vol 3, No 5-6 (2015): Journal of Leadership and Management
2391-6087
 
Language eng
 
Relation http://leadership.net.pl/index.php/JLM/article/view/79/56
 
Rights Copyright (c) 2016 Author & JLM
http://creativecommons.org/licenses/by-nc-sa/4.0